> I can absolutely see the appeal of spending your money in an industry where nobody cares who you are or what products you use. Many years ago, I was affiliat

> I can absolutely see the appeal of spending your money in an industry where nobody cares who you are or what products you use. Many years ago, I was affiliated with a permeant lan gaming store (this was before everyone had high speed internet - which was the downfall of the store when it became available) that was down the road from the state capital. The store was next to another one who's owner was known in certain circles of politics - but it was more a "known in the circles" rather than "active in the circles"... anyways... One day, a well dressed young man came around a lunch break time and asked about the video games and playing them and then came back after working hours and played some lan games for a bit. When he left, the neighbor shop owner came over and asked if we knew who that was - turned out to be the speech writer or press person for the governor at the time. He often came back and the guess of the appeal (beyond playing games) was twofold. (1) None of the other patrons of the shop cared - they were mostly high school and college kids. (2) Once on line, no one knew who he was. So yep - spending money where no one cares who you are or what you do where you would be noteworthy outside can have its appeal.