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Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple? I can
by lbotos 5y ago
Is this "the enemy of my enemy is my friend" play where Google makes Apple look bad in an effort to avoid some of the regulations that might catch Apple?
I cant figure out why Google would want this otherwise?
- dannyw 5y agoThe EU has been looking into this for months now, and statements made by the Commission have not been kind to Google. I suspect Google expects an incoming loss.
- lalos 5y agoRetaliation from all the iPhone privacy ads, modern capitalistic warfare.
- judge2020 5y agoGoogle made the same decision as Apple when they removed Fortnite in response to Epic Games completely bypassing the store's in-app purchasing flow, thus losing their 30% revenue cut, so the motivation is likely not 'to make Apple look bad'. This is probably just a good show of faith to regulators while Google still collects their percentage of subscription revenue from Spotify on the backend.
- phamilton 5y ago> percentage of subscription revenue from Spotify on the backend This is an advantage of Google vs Apple. Google has multiple business relationships with Spotify. An increase in advertising dollars, infrastructure spend on GCP, etc could all offset the lost revenue for Google here.
- WestCoastJustin 5y agoSpotify is a BIG Google Cloud customer with a $450 million commit back in 2018 [0, 1, 2]. Companies want to keep these types of customers obviously and will leverage other teams internally to get a value add to get that renewal. This is likely just another integration as they look to leverage the relationship across bizdev, partner marketing, and sales teams, internal engineering dogfood projects, discounts, etc. Lots of this type of stuff isn't even targeted at competition just an evolution of the relationship. Normally how this type of stuff happens, is you'll have some internal team working on a new initiative and looking for headline customers, they will reach out to the sales teams, and say, "hey, you are working with XYZ customer, want to float this idea with them". It's a win-win. So, having said all they. Google vs Apple, etc, and other large competition politics almost never are on the radar of these teams. They just want to help the customer win, get the sales commissions, and make their internal product successful. It's easy to look at this stuff from the outside and think there is some big plan but the motivation down at the teams level has nothing to do with that since they want mostly to look good on perf reviews. I have no knowledge of the internals here just talking from experience from what I've seen. [0] https://www.cnbc.com/2018/03/20/spotify-will-spend-nearly-450-million-on-google-cloud-over-3-years.html https://www.cnbc.com/2018/03/20/spotify-will-spend-nearly-45... [1] https://www.protocol.com/enterprise/spotify-google-cloud-platform https://www.protocol.com/enterprise/spotify-google-cloud-pla... [2] https://cloud.google.com/customers/spotify https://cloud.google.com/customers/spotify Note: I originally had Shopify here. The same strategy/tactics apply.
- joatmon-snoo 5y agos/shopify/spotify/ https://cloud.google.com/customers/featured/spotify https://cloud.google.com/customers/featured/spotify
- kartayyar 5y agoThe post is about Spotify, not Shopify.
- DizzyDoo 5y agoI think you may have gotten mixed up between Shopify and Spotify - this is an announcement by the latter, not the former. They're spelled so similarly so it's an easy mistake to make.
- bberenberg 5y agoFYI it's still accurate: https://cloud.google.com/customers/featured/spotify https://cloud.google.com/customers/featured/spotify
- awa 5y agoFYI The announcement is from *spotify not shopify
- WestCoastJustin 5y agoYeah, you're right. Same logic applied. Updated links to the correct company.
- Medowar 5y agoYou seem to mix up Spotify and Shopify. The Announcement is made by Spotify, you talk about Shopify. But interestingly, your point still stands, as Spotify is also a big Google Cloud customer.