At Palm, the key user need was managing contacts across devices quickly and easily. In order to address this, Jeff Hawkins (the founder of Palm and Handspring w

At Palm, the key user need was managing contacts across devices quickly and easily. In order to address this, Jeff Hawkins (the founder of Palm and Handspring with Donna Dubinsky) created a full time job description on the team: “Click Counter”. Her job was to go through each of the core use cases and count EVERY single click it took to achieve that goal. Then she made recommendations on where the friction was and what steps should be eliminated. By focusing on reducing the time it took to achieve every task, the experience became remarkably efficient for looking up a contact, adding a contact, syncing with your PC (1 button press!) etc. https://blog.prototypr.io/what-you-remove-is-more-important-than-what-you-put-in-eb5365aded90 https://blog.prototypr.io/what-you-remove-is-more-important-...