3 ms·

I think this is a really unfortunate demonstration of companies not trusting the people they hire. Crispin Porter & Bogusky is one of the best agencies in the

I think this is a really unfortunate demonstration of companies not trusting the people they hire. Crispin Porter & Bogusky is one of the best agencies in the world, and they have proven it year after year - there's no doubt they know exactly where they are heading with these ads. If Microsoft is truly balking at letting them "do their thing", it's too bad. CP&B knows what they are doing and Microsoft may continue looking cold and stale if they don't let Alex & Co. do what they do best.

boogs 18y ago
My (completely uninformed) opinion is that the Seinfeld ads were not CP&B's idea. It seems like something that'd come out of msft marketing. OTOH, what I hear they're doing with the next set of ads -- taking the "I'm a PC" and trying to redefine it -- is 100% CP&B and reminds me of other things they've done recently, such as taking burger king nastiness and making it a manly thing. I wonder if Microsoft rejected CP&B's initial idea and pushed for this Seinfeld thing instead. After it completely tanked, they were persuaded to go back to the original idea.