I'm guessing based on the information in page they plan to set up DAO and issue a token. I'm guessing users and developers can then buy-in, with tokens flowing

I'm guessing based on the information in page they plan to set up DAO and issue a token. I'm guessing users and developers can then buy-in, with tokens flowing to projects based on usage as determined by the graph stored on the blockchain. At the core if you strip away the "web 3.0" language then it's a decent idea. There is a lot of devil in the detail so it will be interesting to see how it plays out.