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What's a scenario or a method to apply a personalization engine that gives the lowest chance of making the overall UX worse? I usually dislike personalized con
by thih9 5y ago
What's a scenario or a method to apply a personalization engine that gives the lowest chance of making the overall UX worse?
I usually dislike personalized content, I prefer search results that accurately match my query I and find it distracting to see suggestions or uncommon ordering (to the point that I search for Netflix movies via an external website to avoid going through their UI).
- vgoloviznin 5y agoI can actually relate to this, especially when personalization is applied in search. However our stats and a\b test results show that personalization improves overall store conversion, ctr and other important metrics in ecommerce. And seeing how it's applied everywhere now (you social netwroks, ads, etc), the majority of users are engaging better with it. Some sites opt to include a 'disable personalization' option, that might do the trick for some of the users
- _jal 5y ago> However our [...] results show that personalization improves overall store conversion ... So many questions of the form "this thing annoys me, how do I fix it" are answered by "These other people are making money annoying you, and they like it."