I'm not really sure that this matters. The problem is that the news organization didn't make money, and judging by the financials they aren't close to making mo

I'm not really sure that this matters. The problem is that the news organization didn't make money, and judging by the financials they aren't close to making money. It would be a different thing if we could point to other media companies that were making money with their better brand but they basically don't exist. They're either also unprofitable or they're massively bigger than Buzzfeed news - for example NYT has >20x the staff and has a huge reputation that took decades to establish. Buzzfeed going public was the right move, trying to go for scale and make the best of consolidation. The problem is that that plan failed because no one was willing to put up the cash to do it.