When did GrubHub lose it's way and start nickel and diming their way in to fraud? It was pretty great in the late 2000s and early 2010s during college for findi

When did GrubHub lose it's way and start nickel and diming their way in to fraud? It was pretty great in the late 2000s and early 2010s during college for finding different places to eat and getting delivery from somewhere new. Was it the proliferation of middleman companies and operations like Door Dash and Uber Eats? As far as I can tell there has been no value add from them versus the restaurants employing their own delivery people. Just an increased chance in getting food that doesn't deliver well, will be cold on arrival, plus fees for delivering it across the city. Delivery used to be free and the places that offered it were profitable.