When I operated a small Cloud platform I discovered a small Malaysian company was using my servers to host their videos in lieu of securing their own, paid, hos

When I operated a small Cloud platform I discovered a small Malaysian company was using my servers to host their videos in lieu of securing their own, paid, hosting provider. I tried to contact the operators of the sites that were embedding the content, as it was a clear violation of the TOS. They never replied and I never took the videos down, partly because I was flattered and partly because of the work they had put into getting the videos up. It was probably a couple hundred GB worth of video. It took weeks for them to setup and dozens of accounts. Either they automated the process or they had some poor guy just uploading videos all day. I never found out. My point is, I could easily have simply redirected that traffic to a page informing the visitor what was going on. I suspect that is probably what's going on here.