What do you think of the argument that the nature of boycotting has changed? In your example, people might boycott a restaurant they didn't like, but there were

What do you think of the argument that the nature of boycotting has changed? In your example, people might boycott a restaurant they didn't like, but there were a ton of small restaurants, no one restaurant was very big. Now, we have a handful of websites that like 90% of all written human communication goes through, and people aren't boycotting a Twitter handle, they're boycotting Twitter itself (so to speak) to force it to deplatform someone. I guess it's somewhat related to the other argument of proportionality of punishment. Is it right to boycott someone to an unlimited extent if they're bigoted? What is the limit? would be the questions along that line.