> The market is for the NFTs, not for the shoes themselves. It isn't clear to me how Adidas is able to separate demand for the shoes themselves from speculativ

> The market is for the NFTs, not for the shoes themselves. It isn't clear to me how Adidas is able to separate demand for the shoes themselves from speculative interest in making money off of the NFT. The real question is why assume that was a goal? Adidas and many companies don't raise the MSRP specifically because they know they have a price sensitive audience and reputation. This gives them plausible deniability, the ability to sell an additional product and financial exposure to the volume in the secondary market anyway.