It's pricing theory (there's a better name for it ... but I cannot recall of the top of my head) Underpricing something is as bad (or worse) than overpricing i

It's pricing theory (there's a better name for it ... but I cannot recall of the top of my head) Underpricing something is as bad (or worse) than overpricing it If I think that chair is worth $50, and you're giving it away ... I think there's something wrong If I think it's worth $50, and you ask $20 ... I think "he must not want it - this is a great deal!"