It is genius, really. Evil, but genius. Even just getting a reliable name for every number would be handy, I can see the value. But the killer feature is how

It is genius, really. Evil, but genius. Even just getting a reliable name for every number would be handy, I can see the value. But the killer feature is how much information your contacts leak in their description of you, so all of that can be correlated to build a more detailed picture of you.