> Maybe the answer is that these things can’t ever be automated and if you can’t staff the process then you (and therefore nobody) should be working at this sca

> Maybe the answer is that these things can’t ever be automated and if you can’t staff the process then you (and therefore nobody) should be working at this scale. That's exactly the argument. Social media's gross margins are artificially inflated because they don't take into consideration the external costs associated with them. Traditional media businesses never got to scale to FB level and enterprise value for exactly this reason.