Followup to what rudasn said... Part of the reason that the text seems so overwhelming is because it isn't well organized. To improve it visually, consider: 1

Followup to what rudasn said... Part of the reason that the text seems so overwhelming is because it isn't well organized. To improve it visually, consider: 1. Increasing the line-height to 1.5 or so for the text to breath. 2. Decreasing the width that any given bit of text spans. 60-70 characters is a good width. Take a look at http://basecamphq.com/ http://basecamphq.com/ for examples of both.