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Just because there are 7,100 languages on Earth, it doesn’t mean that Facebook must publish adverts in all of them. I expect there’s a long tail distribution he
by JimDabell 5y ago
Just because there are 7,100 languages on Earth, it doesn’t mean that Facebook must publish adverts in all of them. I expect there’s a long tail distribution here where almost all of their ads are in a much smaller number of languages.
The native language speakers don’t need to be on call either. Having a one business day turnaround for new advert approval is fine. They have longer turnaround times for similar things like WhatsApp message sending, so this is clearly acceptable responsiveness for them.
So Facebook’s decision is now: is there enough profit in publishing adverts in a particular language that it would justify hiring a native speaker of that language to review them? That seems like a perfectly reasonable cost of doing business, especially when the alternative is providing a platform for inciting genocide.
- ModernMech 5y ago> especially when the alternative is providing a platform for inciting genocide. That's not how Facebook will see it though. The alternative for them really is slower growth and therefore lower profits. Facebook makes more money by jumping into foreign markets and spreading genocidal hate speech than otherwise. That's the cold hard truth. Because your excellent suggestion is really just common sense and being responsible. Why didn't they do your suggestion in the first place? Is it because no one at Facebook was smart enough think of your idea? No, of course they are smart enough. They just don't care.