I think that participatory culture (and finding a balance between media creators and the people who "consume"/participate in media experiences) is actually a ve

I think that participatory culture (and finding a balance between media creators and the people who "consume"/participate in media experiences) is actually a very big part of transmedia. If interested, check out the writings of Henry Jenkins: - http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815 http://www.amazon.com/Convergence-Culture-Where-Media-Collid... - http://www.amazon.com/Confronting-Challenges-Participatory-Culture-Foundation/dp/0262513625/ref=sr_1_1?s=books&ie=UTF8&qid=1317836761&sr=1-1 http://www.amazon.com/Confronting-Challenges-Participatory-C...