UK as well: > Organisations must not make it difficult to opt out, for example > by asking customers to complete a form or confirm in writing. > It is good p

UK as well: > Organisations must not make it difficult to opt out, for example > by asking customers to complete a form or confirm in writing. > It is good practice to allow the individual to respond directly to > the message – in other words, to use the same simple method > as required for the soft opt-in. In any event, as soon as a > customer has clearly said that they don’t want the texts or > emails, the organisation must stop, even if the customer hasn’t > used its preferred method of communication. https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf https://ico.org.uk/media/for-organisations/documents/1555/di... (page 43)