Soyuz isn't really in the same class as F9; its GTO payload is something like 2.5t, where F9 is like 5.5t. (The equivalent launcher on the Russian side was Prot

Soyuz isn't really in the same class as F9; its GTO payload is something like 2.5t, where F9 is like 5.5t. (The equivalent launcher on the Russian side was Proton at 6+t. And indeed, it sold lots of commercial launches until eclipsed by F9/FH... and its own poor reliability.) So Soyuz wasn't really competitive for most commercial launch, which until recently was largely GEO comsats. It was well-suited for MEO and LEO, which (until recently) was mostly scientific and surveillance, which is mostly government customers. But it was also well placed for the new commercial LEO com constellations, until they decided to throw that away.