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YCombinator is doing the same thing for their StartupSchool mailings. I think such simple unsubscribe actions should be accessible without logging into a servic

YCombinator is doing the same thing for their StartupSchool mailings. I think such simple unsubscribe actions should be accessible without logging into a service. In the worst case an adversary could abuse this to unsubscribe me from some marketing e-mails. And you can always send a confirmation mail to the unsubscriber to make sure it didn't happen inadverently. But I get it, putting up barriers around account cancelation and unsubscribe functionality increases retention. I mean look at Facebook's "delete my account" workflow.

vmception 5y ago
> But I get it, putting up barriers around account cancelation and unsubscribe functionality increases retention. Kind of, I would suspect it wasn't a conscious decision for many services that do this. More like "damn we suck at session management in React" and nobody noticed or thought about why a particular view was not accessible without a pre-existing session. The retention methods and analytics for getting them create the perverse incentives to never notice though. "The A/B test says users looooove staying on our website! great KPI folks!" People aren't sitting in a shadowy room thinking about how to get their users stuck and lost on their website. They're just not looking at the CAN-SPAM act, and likely would be willing to make that exception to how their session management system works.