That's part of the equation. In a B2B setting you get rid of a LOT of paperwork and due diligence by just saying "We use Okta for X, Y, Z." Hell for SOC2, Okta

That's part of the equation. In a B2B setting you get rid of a LOT of paperwork and due diligence by just saying "We use Okta for X, Y, Z." Hell for SOC2, Okta got rid of a shit ton of verifications for us at a critical stage of the startup I was leading, Papa. Sure you can build your own but at that point you're wasting months for zero customer benefit. You could be building product. I don't know what the right answer is.