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This is exactly what happens. The iPad 3 was the most egregious example I've seen of this yet. John Gruber said it made sense for the iPad to be on a September
by cletus 15y ago
This is exactly what happens.
The iPad 3 was the most egregious example I've seen of this yet. John Gruber said it made sense for the iPad to be on a September release schedule (which actually makes no sense) based on no information whatsoever.
What followed was how the iPad 3 was coming, it had a retina display, the usual unverifiable tales from the supply chain, etc. In the end, unnamed sources said Apple decided to cancel it for a variety of reasons.
Not writing about a product that doesn't (and never) existed gets you zero pageviews. Writing about an Apple product gets you N page views. Writing about an unannounced product and then writing about it being scrapped, being ultimately the same as the first situation, gets you 2N page views.
The iPhone seems to be following a 2 year major release cycle. The 3GS was a relatively minor upgrade to the 3G (with faster CPU, etc) but it had basically the same design. You can make the same comparison from the 4 to the 4S. Next year's will probably have a major shift in outward appearance but that's just a guess.
For me, the upgrade is significant if you play games on your phone. I actually don't (I do on my iPad however). The faster shooting and better sensor are nice but not worth me upgrading I think.
I just wish so many people didn't fall prey to the obvious linkbaiting when it comes to Apple. This pattern constantly repeats itself. Any rational person knew the Fall iPad 3 was never going to happen the second the rumours started. You'll see a new iPad next March/April and probably an LTE iPhone 5 next summer or early Fall.
- DannoHung 15y ago> John Gruber said it made sense for the iPad to be on a September release schedule (which actually makes no sense) based on no information whatsoever. The iPad, being a contract-less decision, makes a lot of sense as a Christmas purchase. The stuff about retina displays I think was based on the UltraHD icons and shit found in Lion. I think at least some of the thinking came from the idea that Apple wanted to do a super-high-res iPad (again, based on the direction of icons in Lion) and shift it's product cycle for the iPad from Spring to Fall. Since this was before the iPhone 4S was shifted from early summer, it made more sense a few months ago. I'd still like a bigger screen on the iPhone. Mah thumbs are big.
- achompas 15y agoSince this was before the iPhone 4S was shifted from early summer, it made more sense a few months ago. More sense than zero isn't significantly different from zero. I said this a few months ago, and I stand by it now: there was no reason for Apple to refresh a product that had 4-week delivery times. They couldn't stock iPad 2s in Apple Stores, so it made zero economic sense to refresh only 6-8 months later. (I think this was cletus's point, and FWIW I agree with it 100%)