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> The DSLR/mirrorless workflow is still, conceptually, film, except replace a darkroom with Lightroom. It’s terrible for run-and-go casual shooting, which was a
by rodgerd 5y ago
> The DSLR/mirrorless workflow is still, conceptually, film, except replace a darkroom with Lightroom. It’s terrible for run-and-go casual shooting, which was a huge part of the lower-end market.
Yep. And there's a whole culture around it, too. The manufacturers who try to deliver improvements - Olympus, for example, have quite a bit of in-body smarts - generally get shat on for doing so. There's a lot of emotional investment in the "digital darkroom", make everything hard mindset.
- perardi 5y agoI know we don’t say “disruption” any longer, as it’s a phrase co-opted by hucksters trying to sell ad tech…but the camera manufacturers got disrupted. Because of what you said right here. They kept trying to appease their highest-end clientele without actually thinking about the job to be done for 98% of photography, which is to post kid and cat photos instantly.
- HWR_14 5y agoNo camera can compete against a phone for "post cat pic instantly", because a 10 year old camera phone can already produce a good enough picture and a phone has a cellular connection and instagram app to upload it instantly. A camera has to compete in the "better pictures" space.