You're right, Apple does use specs when they make Apple look good. This is marketing we're talking about, after all. And checklists certainly are helpful when t

You're right, Apple does use specs when they make Apple look good. This is marketing we're talking about, after all. And checklists certainly are helpful when the presence or absence of a particular feature really does matter. But I just can't see myself as a consumer using a comparison chart like this to decide which one I will actually buy. I don't care if the screen is "Super AMOLED Plus" or "Retina", I care which one looks better.