I wrote my graduate thesis on something similar. One of my findings was that "hotness" was less important in male choice than female choice. More specifically,

I wrote my graduate thesis on something similar. One of my findings was that "hotness" was less important in male choice than female choice. More specifically, I found that men didn't care as much about the hotness of their potential mates than did women care about their own hotness influencing the quality of their potential mates. In short, hotness's strongest correlation was in women's pickiness; the more attractive the woman, the pickier she is. This remained true regardless of other factors that we would predict to matter (e.g., age, income...). Men's attractiveness did not influence their pickiness.