Web admin is the first person responsible for keeping that data safe. If they use a non-compliant tracker, well, they are liable as well. That said, EU is now

Web admin is the first person responsible for keeping that data safe. If they use a non-compliant tracker, well, they are liable as well. That said, EU is now finally going after the trackers: https://techcrunch.com/2021/11/05/iab-europe-tcf-gdpr-breach-belgium/ https://techcrunch.com/2021/11/05/iab-europe-tcf-gdpr-breach...