It's not that simple -- this can quickly turn into a PR nightmare. If you read the article, the consumer reaction is largely negative. If they were to open stor

It's not that simple -- this can quickly turn into a PR nightmare. If you read the article, the consumer reaction is largely negative. If they were to open stores around the world, it would be incredibly detrimental to Google's brand because the average consumer will not understand the value proposition of the Chromebooks. Personally, I don't think the value proposition is high for the consumer right now. The value largely lies with enterprise, where company's want computer to do specific functions with increased security and lower IT costs.