The problem for big (and small) media is that hype (and its counterpart FUD) drives page views. Even good writers are more apt to fall for the "big" story even

The problem for big (and small) media is that hype (and its counterpart FUD) drives page views. Even good writers are more apt to fall for the "big" story even if they know it sounds fishy. Wishful thinking and greed (for clicks) leads to speculation run rampant.