>This is Apple protecting their brand. I mean, it's certainly plausible that's part of it, and that's certainly giving them the benefit of the doubt. I suspect

>This is Apple protecting their brand. I mean, it's certainly plausible that's part of it, and that's certainly giving them the benefit of the doubt. I suspect they are considering the financial incentives as well though. Also, I'm not sure making computers non-upgradable through software/firmware when there is a physical socket is good for their brand either. Their markup on SSD's is pretty high.