The Swedish text in the image says it's what the producers (Arla) are also saying. Yeah, it's supremely moronic, what is going on? Are customers really boycotti

The Swedish text in the image says it's what the producers (Arla) are also saying. Yeah, it's supremely moronic, what is going on? Are customers really boycotting them because of the images? Has there been social media outrage? (which is usually a few loud voices that sometimes should be ignored?) Is it PR-scared people in the company expecting a boycott or an outrage? I really hope it's just some moronic PR people and not a significant part of society who are that dumb.