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Every industry and every function (marketing, sales, manufacturing) has it's only jargon, slang or lingo. Strictly everything in the word clouds has a meaning
by xyzzy21 5y ago
Every industry and every function (marketing, sales, manufacturing) has it's only jargon, slang or lingo.
Strictly everything in the word clouds has a meaning and its fairly specific. I'll be happy to translate if people think these are junk - they aren't.
This is the language of marketing. Missing were "market segment", "value proposition", "lead generation", "on-boarding", etc. But these all have particular meanings as much as "pointer", "functor" or "iterator" do in programming.
Now just as in technical fields, there's a thing known as a newbie who is "buzzword compliant" but not actually understanding jack. Less technical areas (sometimes marketing) will have more people who are buzzword compliant and who get away with never learning beyond that. But strictly you can't last long without "success" and that required grokking such terms effectively.
Programmers have the same level of jargon and slang as marketing people. And sometimes programmers use the terms without understanding them also.
- greazy 5y agoI get the feeling you either didn't read the article or you disagree with it. The central point is that garbage language is used not because it's domain specific but for other nefarious reasons. Such as obfuscating reality and manipulating others. Referring to scheduled time off as 'empowerment' is not jargon but garbage language aimed as manipulating people.