I think it's a welcome effect for many average people on the street. As a hobbyist photographer who likes nature and astrophotograpy with quite serious gear (5D

I think it's a welcome effect for many average people on the street. As a hobbyist photographer who likes nature and astrophotograpy with quite serious gear (5D Mark IV, Sigma 14 f1.8, Canon 50mm f/1.2 etc) I find iPhone camera really impressive and is actually the primary reason of upgrading every year. Yet, I'd love to see an "off" switch when needed. But at least we've got RAW shooting which doesn't apply much effects (but still overprocesses a little too much for "raw", agreed.)