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I don't agree with the approach for obvious reasons, but he's not entirely wrong either. Even that ruling doesn't change anything - the IAB was fined a token am
by Nextgrid 5y ago
I don't agree with the approach for obvious reasons, but he's not entirely wrong either. Even that ruling doesn't change anything - the IAB was fined a token amount, the others get off scot-free and can keep the profits earned over 4 years of illicit data processing.
- mpweiher 5y agoQuite the opposite, the ruling made clear that trying to outsource the risk to a third party doesn't work. "All data collected through the TCF must now be deleted by the more than 1,000 companies that pay IAB Europe to use the TCF. This includes Google’s, Amazon’s and Microsoft’s online advertising businesses." And if they don't comply with that...
- Nextgrid 5y ago> And if they don't comply with that... How are they going to find out? Are they mandating source code & database audits? If it took them 4 years to take action on something that was pushed in every web user's face several times per day, you're probably looking for a few millennia for them to take action on something only a few hundred company insiders are aware of.