Dissuading only hurts in the short run, it's good to keep the prices down if you want to long. If you think it will be more lucrative in the future it helps to

Dissuading only hurts in the short run, it's good to keep the prices down if you want to long. If you think it will be more lucrative in the future it helps to extend the current prices by investing while dissuading others to invest. They'd have to get in at a later, much higher price in that scenario.