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I don’t think this was the monitor that Apple was hoping to release. Rather it was a monitor that they felt forced to release, since the state of Mac monitors i

I don’t think this was the monitor that Apple was hoping to release. Rather it was a monitor that they felt forced to release, since the state of Mac monitors is not great: https://betterdesigned.substack.com/p/the-market-needed-the-apple-studio?s=w https://betterdesigned.substack.com/p/the-market-needed-the-... The XDR and the upcoming mid range monitor seem to be what Apple wants to do, but there was a dearth of good, professional monitors for the Mac. The Studio Display is a nice work monitor for lots of people. More on that here: https://betterdesigned.substack.com/p/the-market-needed-the-apple-studio?s=w https://betterdesigned.substack.com/p/the-market-needed-the-...

Kon-Peki 5y ago
That's an interesting idea. > Like much in the technology space, monitors have become a race to the bottom price-wise. I suspect that this is because computers monitors are using the same aspect ratios as televisions. I was at Costco the other day looking at televisions, and the smallest TV they had was 55". So basically, computer monitors are using panels coming from fully depreciated manufacturing lines. The "innovation" in panel manufacturing is happening at 75" (if you look at what is on offer at Costco). That's completely useless for computer monitors. What Apple should do is diverge from the television market. Focus on a 3:2 or 4:3 aspect ratio - or something else. Give up the profit margin in the short term to build up an innovation pipeline that delivers high margins later on. Microsoft is building some laptops in 3:2, so Apple wouldn't even be the only one that is willing to buy them. The two of them together would pull the rest of the players along.