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So, looks like Apple may be planning to release their own ios powered Smart TV in the future.

dijit 5y ago
I mean… integrating an Apple TV (which is a form of iOS, and runs on phone CPUs already) into the screen seems easy enough at this point.
sgjohnson 5y ago
I don't think they will. They are in the brain market, not the screen market. TVs are basically a home appliance. People rarely replace them, and when they do, it's often the cheapest 4K display at their desired size. Apple is not about any of that. Yes, they could easily build a super premium TV, but what kind of a margin they could squeeze if they make it a top-of-the-line TV with all the features you can imagine? It'd likely be a product with a 5 figure price tag (or $9999, because it's just 4 figures!) with an unacceptably low margin for them. They have no doubt flirted with that idea, but I can't see how they can execute on it. all TVs basically look the same, because the only 2 things the vast majority of people care about when buying a new TV is 1. price, 2. bezel size.
- gregoriol 5y ago
  Before the iPhone and the >500€ price tag, the mobile phone market was like the screen market you describe. Computers were also boring before the iMac. It takes some magic to change that, but it's highly possible that Apple could try it.
- iamacyborg 5y ago
  > They are in the brain market, not the screen market. Sure, but it's another place they can pop up an app store and extract 30% rent from companies who want their product available on Apple's new screen.
  - sgjohnson 5y ago
    They already have that product and it’s already called Apple TV.
- webmobdev 5y ago
  Apple is now a pivoting to be a company that sells services. They will sell a premium TV if it means they can get more subscribers and tie its users more into their ecosystem.
samatman 5y ago
Ask yourself how many dorms have no other TV than an iMac. The number isn't less than ten thousand, and it probably breaks six figures.
dbbk 5y ago
Uhh how do you figure that

I mean… integrating an Apple TV (which is a form of iOS, and runs on phone CPUs already) into the screen seems easy enough at this point.

sgjohnson 5y ago

I don't think they will. They are in the brain market, not the screen market. TVs are basically a home appliance. People rarely replace them, and when they do, it's often the cheapest 4K display at their desired size. Apple is not about any of that. Yes, they could easily build a super premium TV, but what kind of a margin they could squeeze if they make it a top-of-the-line TV with all the features you can imagine? It'd likely be a product with a 5 figure price tag (or $9999, because it's just 4 figures!) with an unacceptably low margin for them. They have no doubt flirted with that idea, but I can't see how they can execute on it. all TVs basically look the same, because the only 2 things the vast majority of people care about when buying a new TV is 1. price, 2. bezel size.

gregoriol 5y ago
Before the iPhone and the >500€ price tag, the mobile phone market was like the screen market you describe. Computers were also boring before the iMac. It takes some magic to change that, but it's highly possible that Apple could try it.
iamacyborg 5y ago
> They are in the brain market, not the screen market. Sure, but it's another place they can pop up an app store and extract 30% rent from companies who want their product available on Apple's new screen.
- sgjohnson 5y ago
  They already have that product and it’s already called Apple TV.
webmobdev 5y ago
Apple is now a pivoting to be a company that sells services. They will sell a premium TV if it means they can get more subscribers and tie its users more into their ecosystem.

samatman 5y ago

Ask yourself how many dorms have no other TV than an iMac. The number isn't less than ten thousand, and it probably breaks six figures.

dbbk 5y ago

Uhh how do you figure that