> Nobody at Microsoft who has decision-making authority actually cares. > Acknowledging this is the first step. The second is figuring out what would make them

> Nobody at Microsoft who has decision-making authority actually cares. > Acknowledging this is the first step. The second is figuring out what would make them care or how to remove them so someone who does care can take over. That's a much harder thing to do. There's the challenge. Who cared about "hardware"? Jony Ive and Jobs perhaps? Who cares about OS performance? Linus Torvalds. I'm sure there are MS insiders who we don't know. Who cares about the desktop? ..... The funny thing is the desktop was a solved problem with the mother-of-all-demos, and everything else is sugar on top, and yet there has to be this continual awful rebranding. Ok we went from VGA, to HD, to 4k HDR, but the underlying design and UI doesn't have to change so poorly each time.