For online you just agree to take that 10-25% on your first purchase for being on their newsletter. So lame, but totally possible because of how it works with t

For online you just agree to take that 10-25% on your first purchase for being on their newsletter. So lame, but totally possible because of how it works with the person growing the newsletter subscriber base not having to care about the bottom line. I used to sell bicycles where everyone expects a discount. Not being weak I would risk them walking away. Typically I would explain that we don't have much mark up on actual bikes and would also point out that I had spent a half hour or so on them so they can get the perfect machine. I would also explain to them that next week they would forget the price and that in ten years time they would see the price paid as a bargain. I would then say that everyone likes a deal and that I could do them lights or a D lock or a helmet. I would explain that he brackets for the lights or the lock can be a faff to get right, and that if they took my deal, then we would get the chosen extras fitted properly and now. Usually this was enough for them to get the free lights, paying for the helmet and D-lock. So, by not being weak and being honest about 'my boss killing me for discounting', I would get full retail plus the upsells and a loysl customer. Nobody walked off with this stance which was great. Naturally we had mountains of the accessories offered so it would cost $10 - $20 in parts that cost less than trade price.