A local computer store doesn't likely have a lot of flexibility on price. They're working on low margins and are competing in a tight market already with online

A local computer store doesn't likely have a lot of flexibility on price. They're working on low margins and are competing in a tight market already with online sellers. They're going to argue that they're offering something other than price- whether that's support, return policies, supporting local, etc. But many of the comments on here have been anti-haggling, which is another way to say "Anti-negotiation". The problem I see isn't negotiation but instead how the negotiation takes place. Let's take this computer store as an example. If you're one customer and you're making a single purchase- this is a simple transactional relationship and it behooves the store to optimize against such customers. But if you are a customer who has been buying from this store for 10 years and using them for all the computer needs of a small business, presumably they've built a relationship up, in which case the computer store should know that they're gaining a loyal high-volume customer- a valuable asset indeed. This means they can negotiate on many things, price being only one. They could negotiate on a barter of services, or they could negotiate on a personal relationship that's built up, or they could negotiate on service. A good negotiation rarely happens in a single transaction.