What a melodramatic overreaction. Let's not forget that this is not the first time. Hmm, iPhone 4S - seems to remind me of something. Oh right, the iPhone 3GS.

What a melodramatic overreaction. Let's not forget that this is not the first time. Hmm, iPhone 4S - seems to remind me of something. Oh right, the iPhone 3GS. Let's see - faster hardware overall, same industrial design, few new hardware features, uses more software features as the selling point... and both products end with an "S". Yeah, okay, easy parallels there. And yet, Apple didn't move away from being a hardware company, nor did they dive headfirst into being a software-heavy company then, so why on Earth would you think that'd happen now? This entire article is only believable, and the authors fears are only relevant if you know nothing about Apple's recent history.