That's impressive, BUT there are a couple of hidden variables in these stats: Those that discounted their games by 10 percent saw a 35% uptick in sales--that's

That's impressive, BUT there are a couple of hidden variables in these stats: Those that discounted their games by 10 percent saw a 35% uptick in sales--that's dollars, not units. A 25 percent discount meant a 245 percent increase in sales. Dropping the price by 50 percent meant a sales increase of 320 percent. And a 75 percent decrease in the price point generated a 1,470 percent increase in sales. Namely, 1) There could be a strong correlation between previous sales and the discount publishers chose. Titles with very low sales might have been given a heavy discount, which means that the impressive percentage wise uptake for titles discounted 75% amount to low absolute sales figures. 2) There is no account of how the products were marketed during the campaign. If the heavily discounted titles went from low sales and almost zero visibility, to being splashed all over the front page, the price point would not be the explanation of the sales figures.