5 ms·
I don't think this could be more wrong. Apple is not a company that makes jewellery; it's a company that makes the world's most intuitive technology. Whether t
by obeattie 15y ago
I don't think this could be more wrong. Apple is not a company that makes jewellery; it's a company that makes the world's most intuitive technology.
Whether their phones are considered "bling" or not is immaterial. Apple's marketing strategy is a bit different to that: producing products that people want to buy not just because they're fashionable, but because they're the best in the world, and they help their users do more than improve their street-cred.
Siri is a massive step in the right direction (if it works as well as they say it does). The author is correct in that natural language interfaces have sucked bigtime, but I can't think of a company better positioned to restore confidence in it.
- freedompeace 15y agoAgreed. This is the very reason my next phone will be an iPhone. I have been loving my Windows Phone for the past year -- it has the most amazing and well thought out user interface I've ever seen, but the advantages and convenience of Siri are undeniable. The convenience of its tiles is great, and the UI is impressive, but nothing beats a Siri that is deeply engrained into the OS itself.
- bteitelb 15y agoApple is certainly not a jewelry company. I am a huge fan of Apple's design chops and their ability to make the "world's most intuitive technology". And yet, their products have been so good lately, so sexy, so "magical", that they inspire feelings of religious ecstasy in their users and fans. I don't see how this can be immaterial--it's a huge part of the brand value. Now I can understand how people might feel this kind of fetishistic ecstasy for something they can fondle in their palms, but I cannot believe people will ever feel this way about an IVR--no matter how smart it is.