Just a side rant, but Vimeo always had this perception (to me), that it was a Ruby of Rails clone of YouTube. It had that very clean minimalist pastely UI with

Just a side rant, but Vimeo always had this perception (to me), that it was a Ruby of Rails clone of YouTube. It had that very clean minimalist pastely UI with very easy to understand player, but always felt static. Compared to YouTube with a world of content at my fingertips, either from comments, or the endless recommendations surrounding the pages, Vimeo's insistence on the early Web 2.0 clean aesthetic kept it from ever becoming sticky. I can see how early filmmakers gravitated towards Vimeo for that very reason, but then you're sort of left with just a hosting site for embeddable videos at the end of the day. Unfortunately, Vimeo as a brand never gets any mindshare and it fades into the background of the content hosted on it. That's fine and there's lots of space to explore on the tooling side for content producers, and actually, I see it as very similar to Stripe's business model. HOWEVER, and something a bit more nuanced here, yes, Vimeo can provide all the tools a creator could possibly ever need, except, and a big one, discovery. YouTube also supports non-searchable content, along with its discoverable content. So they can continue to dominate from mindshare alone.