My take is that strategy is a set of abstract, high level goals that you specify in order to achieve an objective over a long period of time. Eg, “Create a prod

My take is that strategy is a set of abstract, high level goals that you specify in order to achieve an objective over a long period of time. Eg, “Create a product for market A in order to build a sufficiently large user/revenue base that will allow us to enter market B”. Think Tesla Roadster, Model S, Model X which then provided enough revenue to build the Model 3. Tactics are a set of concrete plans and techniques used to achieve each of the strategic goals, in order. “Add these features to the product to make it desirable in market A”. Or, “offer a high volume purchasing commitment to a supplier in order to reduce the cost of batteries”. You would typically deploy very many tactics over a long time in order to achieve the strategic goals. The main difference between strategy and tactics is that when (if!) you get to the end of your strategy, you’ve made it; you’ve achieved what you set out to do.