Business modeling is about the system that makes your company work. Strategy is about how your business model / system is going to compete with other players o

Business modeling is about the system that makes your company work. Strategy is about how your business model / system is going to compete with other players on the market. In Europe, you're getting a QR code for COVID vaccination. You have to show that QR code at certain locations to be allowed to enter. Usually, you get that QR code printed on an A4-page. You decide to print that QR code on little plastic cards. You partner with pharmacies (sales channel) and a printing company (production). That's part of a business model. Now you're realizing that your business model can be copied easily. You realize you've got a first mover advantage and that you've got to aquire pharmacies as fast as possible to defend against competitors. That's a strategy. If you decide to deliver the first 50 cards per pharmacy for free (trial), that might be a tactic.