One way to look at strategy could be how do you predict the second order effects. Using a sports metaphor to understand, strategy would be that "Our opponents a

One way to look at strategy could be how do you predict the second order effects. Using a sports metaphor to understand, strategy would be that "Our opponents are ABC, whose strength is D. Our team would go in initially with X plan, looking to tire out or unbalance the opponents/counter D, then at minute 60, they will have to do Y, we will counter that with Z, and we will win." For 10 min delivery - a potential (although not good) strategy could be, we start with quick commerce delivery eliminating of long wait times and uncertainty in orders, and once the habit is formed and we know the items our customers want (and when they want it), we will predict demand accurately to store only the items they usually need, and we will reduce the cost of excess inventory and the storage needed for it, making it an efficient market.