You're right. "The #1 company-killer is lack of market." is a euphemism for "when nobody buys what sells, you go out of business." What else does the "The onl

You're right. "The #1 company-killer is lack of market." is a euphemism for "when nobody buys what sells, you go out of business." What else does the "The only thing that matters is getting to product/market fit" mean much more beyond "The only thing that matters is making money?"