The credit card comparison space is incredibly lucrative-- that is why Bankrate/Red Ventures bought ThePointsGuy. But it isn't really that objective anymore whe

The credit card comparison space is incredibly lucrative-- that is why Bankrate/Red Ventures bought ThePointsGuy. But it isn't really that objective anymore when it comes to comparisons, since if you're an affiliate for a bank, they heavily dictate how you can include their products on your site. There needs to be a simple tool for users to plug in their spending and easily see the best options based on sign up bonuses, rewards, annual fees and rates. The problem is that by being overly objective, you end up alienating the banks who are paying the referral fees.