Yeah I've noticed similar things, really thoughtful, not just "Apple VPN" but real thought in the process. And tons of things that you effectively can't market

Yeah I've noticed similar things, really thoughtful, not just "Apple VPN" but real thought in the process. And tons of things that you effectively can't market, that went into the integrity of the T2 security chip, if you dig really deep it's really really good. That good, huh? Better than Fastmail? I'm asking because I'm now prioritizing digital subscriptions. It's just such good ROI, it's a unique kind of product that goes for subscriptions. Not so much into products as services. The really good services all require subscriptions, and can justify their cost easily. Apparently subscriptions transform businesses at an "technology of business" to say it one way, at that level. Like it looks much better on their balance sheet to have subscriptions, and for good reason. But it's deeper than that.