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In VCs, there is a technical term for this called "Product Led Growth" (PLG). Prominent examples are Figma, Slack and Zoom. More info: https://www.getcorrelat
by paradite 5y ago
In VCs, there is a technical term for this called "Product Led Growth" (PLG).
Prominent examples are Figma, Slack and Zoom.
More info: https://www.getcorrelated.com/blog/what-is-product-led-growth https://www.getcorrelated.com/blog/what-is-product-led-growt...
- GarethX 5y agoThis isn't just PLG though, it's taking things a step further by layering on community that changes the go-to-market motion and not just business model. Corinne Marie Riley has an interesting article on this, too: https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940 https://corinneriley.medium.com/community-led-growth-the-pro...
- paradite 5y agoThis is very interesting. Thanks for sharing.